So during my non-yoga time, I work in advertising and marketing on other people's brands - identify their values to ultimately make them more appealing so people will feel comfortable to buy from them.
Being a real life person is no different to a brand. Your Personal Brand is what makes you.
And no matter if you're trying to make it big on the world of your choice, or just want too be a little more grounded to your own likes and beliefs, know your Personal Values is very important.