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Fitness Instructor Branding Workbook

As a fitness instructor, you become your own brand, so it’s important to identify your intentions, goals, values, and image you want to portray in your sessions, on social media and everywhere else so you can achieve what you want with your fitness career.

This comprehensive Workbook designed just for fitness instructors will guide you through a series of branding and marketing activities that will help you outline these things, so as you move through your fitness career, you can always come back to what makes you happy and excited.


What to expect:

- Understanding the fitness environment from a business perspective
- Identify opportunities
- Setting you apart from the rest
- Setting your boundaries
- 2-year goal setting and planning
- Creating your voice and applying that to real life
- Defining your values and how to stay true to them!

 After completing this Workbook, you'll walk away with your Brand Values outlined, goals set with action plans and most importantly, the confidence to build your image.


This workbook is for:

- Yoga teachers
- Pilates teachers
- Personal trainers
- Fitness instructors of any kind
- New or experienced 


About Danielle:

With a career in advertising and marketing, Danielle created this Workbook outline for herself after completing her first 200hr Yoga Teacher Training so she could always come back to her values and become the yoga teacher she aspired to be - like any brand she'd worked with in the past.

She quickly realised that not all fitness instructors entered the industry with this 'marketing themselves' know-how, and wanted to be able to help other teachers like her stick to the guns and teach to their values.

Danielle now teaches yoga and works for herself in advertising and marketing, finding the perfect balance - all aligned with her values.

Fitness Instructor Branding Workbook

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